Know where your stack stands. Before the decision is made for you.
Vendor-neutral by structure, not by claim. Built for ANZ agencies and brand-side teams operating media at scale. Anchored by a scored Diagnostic.
Most clients arrive in one of three positions.
Decision in front of you
About to make a significant platform call. DSP, data infrastructure, clean room, in-house shift. A vendor across the table. You need an independent view before you commit.
Posture · pre-decisionStack you cannot map
The media stack has grown in ways nobody fully understands. Agency relationships changed. Integrations accumulated. People moved on. You need a map, a risk register, and a clear account of where you are locked in.
Posture · inventoryAgentic systems already inside
PMax, Advantage+ and Koa are operating inside your media buy. You want to know whether your infrastructure was designed for that, or whether it hands them authority by default.
Posture · liveOne sequenced engagement. Diagnostic first.
The Diagnostic is standalone or prerequisite. Components two, three and four cannot start without it. The findings shape what comes next, in that order.
You walk away knowing exactly where your infrastructure stands, scored, ranked by risk, and mapped against the platforms in your buy. Establishes a baseline: immediate exposures and the dependency map across vendors, agencies and platforms.
Scored readiness report (0–20). Risk register, ranked by severity and time horizon. Platform dependency map across DSPs, ad servers, data infrastructure and clean rooms.
Pre-work questionnaire (60–90 minutes). Two working sessions (90 minutes each). One findings review. Branded PDF report within 10 business days.
Not a vendor ranking, and not a pick. In a market where the protocols are still being fought over, naming winners is guesswork dressed as confidence. What you get is the evaluation criteria, the questions to put across the table, and the evidence standard each claim has to meet.
Evaluation criteria derived from Diagnostic findings. Platform landscape map across DSPs, agentic buying, clean rooms and measurement. Procurement readiness brief.
Targeted research phase. One working session. Written brief delivered within 15 business days.
Near-term moves you won't regret in any version of the market. Later moves with named triggers. Every conditional move carries the market event that says it's time, or that the assumption behind it broke. The assumptions are written on page one. I advise on construction, not execution.
Phased roadmap, sequenced by dependency. Decision triggers for every conditional move. Assumptions register, page one. Build versus buy framework.
Three working sessions across four weeks. Roadmap document and one executive readout.
A roadmap in this market has a shelf life. Each quarter, the assumptions get re-tested against what actually happened. Triggers get checked. The plan moves where the market moved. Between reviews, a standing independent view on every live decision.
Quarterly roadmap and assumptions review. Monthly market briefing. On-call async access, 4 hours per month, 24-hour business response. One additional working session per quarter.
Monthly cadence. Six-month minimum. Renews quarterly thereafter.
Five lenses on the same question.
Is your infrastructure ready for systems that decide on your behalf? Each dimension carries a self-assessment question. Read it as a check on recognition, not a quiz.
Data infrastructure maturity
The quality, accessibility and structural coherence of your first-party data, and how it is collected, stored, governed and made available to platforms.
"If a procurement process started tomorrow, could you describe the structure of your first-party data without reaching for someone else?"
Platform architecture & dependency risk
The degree to which advertising infrastructure is structurally dependent on a small number of vendors, and what that means for lock-in and decisioning autonomy.
"Could you move 30% of spend off any single platform within a quarter, with measurement intact?"
Decisioning architecture
The clarity and coherence of existing decision-making structures. Who decides what, on what information, within what constraints, and with what override capability.
"When the algorithm makes a consequential call you would not have made, who notices, and who has authority to step in?"
Human-to-machine handoff readiness
Preparedness to manage a media operation where bidding, budget, creative selection and audience construction are increasingly made by automated systems.
"Do your activation teams understand the boundary between what the platform decides and what they decide, well enough to defend it?"
Organisational alignment
Whether your organisational structure, internal politics and leadership alignment can support coherent infrastructure decisions across functions.
"Could the marketing, finance and technology leads agree on what 'good' looks like for the next platform decision before the meeting starts?"
A score, then a posture.
The number is a starting point, not a verdict. Most ANZ organisations land between Aware and Structured. Few are Exposed by intent. None are Positioned by accident.
Infrastructure is not equipped for agentic systems. Immediate remediation required across multiple dimensions.
Some understanding of the shift. Steps taken in places. Infrastructure remains patchy and reactive.
Coherent infrastructure. Functioning governance. Gaps tend to sit in measurement or clean-room readiness.
Mature, intentional architecture. Proactive decisions on roadmap and procurement.
Five questions. A directional score.
No data leaves the page. The full Diagnostic is a structured engagement, not a form. This assessment is a directional read, designed to surface recognition. The numeric output is not a verdict.
You already know something is off. The Diagnostic names it.
A 30-minute scoping call to establish whether the Diagnostic is the right entry point, and what the engagement would look like.
Tell us where to start.
A 30-minute scoping call to establish whether the Diagnostic is the right entry point. One business day to reply.
Andrew will reply within one business day.
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