Engagements alongside the program · 01
Each engagement is built around a specific decision you're facing — not a deliverable schedule. These run alongside the flagship program. Independent, vendor-neutral by model.
Engagements · 02
Half-day or full-day workshops on how the systems your team buys from actually work.
Built from the inside of those systems, not from vendor documentation. Aimed at commercial and marketing teams who need to operate confidently in a market where the platforms set most of the rules. The session is closed-room, not branded, and it is not a sales pitch for anything.
"Use when the activation team can run the platforms but cannot defend the choices in a procurement meeting."
A standing retainer for leadership teams that want an unconflicted outside view.
Regular briefings, pressure-testing of strategy, on-call analysis when the structure of a market shifts. Calibrated to where the actual decisions sit. Not a deliverable schedule. A relationship that survives the moments the agency cannot tell you what they really think.
"Use when the board is asking questions the executive team cannot fully answer without a vendor in the room."
Independent ground truth for technology companies entering or expanding in ANZ.
For platforms outside the region considering entry, and for those who have launched and want to sense-check their commercial strategy before committing further capital. The work is structural. Who buys, who decides, where the gravitational centres are, and what the market will not accept.
"Use before the regional commitment is made, or before doubling down on a strategy that has not produced the expected outcome."
An operator's read on the asset — separate from the deal advisor's incentives.
Diligence on assets in programmatic, marketing technology, retail media or measurement. Independent from any party in the deal. The work is technical and structural, not financial. The aim is to make sure the asset is what the seller says it is, and that the thesis is what the market will support.
"Use when the deal team needs an independent operator's read separate from the deal advisor's incentives."
How an engagement works · 03
30 minutes. We agree what is in scope, what is not, and whether the engagement is the right starting point. No commitment.
A short questionnaire and a request for the artefacts already in your stack. The work begins before the first meeting.
Closed-room. Calibrated to the people who actually decide. Documented, but not dressed-up.
You own the document, the framework and the analysis. There is no follow-on quote, no implementation upsell.
Get started
A scoping call covers what you are trying to decide, what is already in motion, and whether one of these engagements is the right starting point. I respond within one business day.
Andrew Gilbert · andrew@systemsthatdecide.io · One business day to reply